Advertising efficiency

Advertising accountability demands that advertising efficiency be measured, maximized, and benchmarked. Data Envelopment Analysis can be used to estimate the relative efficiency of advertising campaigns characterized by multiple inputs and multiple outputs. Advertising efficiency is the ratio of advertising cost to the number of targeted audience reached through the advertising.

The goal of most advertising is to acquire new customers that is not what most advertising actually does.

Advertising efficiency is the ratio of advertising cost to the number of targeted audience reached through the advertising.

Market Research Department of Iran Standard & Quality Inspection use advertising measurement models in order to decrease advertising costs and increase the sale of company.