25th Exhibition of Food Industry

Customer & Market Research Department Of ISQI At The 25th International Exhibition of Agriculture, Food, Machinery and Related Industries at the Tehran International Exhibition

Market research on the pattern of buying protein products & beverages. These questions were asked by the interviewers at the 25th Exhibition of Food Industry.
During the exhibition Customer & Market Research Department of Iran Standard & Quality Inspection is doing the analysis of the results online.

Welcoming the reports of the market research company standard and quality inspection of Iran In the twenty-fifth international exhibition of agriculture, the food industry, machinery and related industries Tehran international fair.

 

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

25th Exhibition of Food Industry10

 

Market research on the pattern of consumption of some foods

Nowadays, shopping and household consumption patterns are of great importance.

The study of the household purchasing situation from various aspects for analysts includes useful statistics and information.

Some assess the impact of economic indicators on purchasing power,

Some people use market research and customers to look at food and health, and others to do macroeconomic planning.

Food is an essential requirement of the main products that are placed in the Iranian household basket.

Families are purchasing products and food based on their financial, geographical and social status, number of people and their lifestyle.

In this research, the information and statistics of household purchases have been investigated with the aim of exploiting the capacities that market research could provide for producers and suppliers of Iranian products to compete with foreign products.

Iran Quality and Standard Quality Inspection for “Protecting Iranian Standard Goods”
As well as Iranian quality products, and considering the importance of food, it has been conducting market research in three areas of protein, cold drinks and dairy products.

In this regard, 382 people who have been in charge of buying a family have been asked about the purchase of some foods a month.
The sample has been collected from the urban community in the country relative to the population of provinces.
The results are related to the purchase and consumption of households in the sample examined in this study and obviously does not include the purchase of offices, agencies, restaurants, hotels, etc.

A survey of consumer purchasing patterns requires an examination of their purchasing power.

In this research, about 31.7% of the people in the income category are 1.5 to 2.5 million   and 24.4 percent are in the range of 2.5 to 3.5 million.

Drinks have long been accompanied by Iranian tableware, therefore, they have been asked about drinks that are often bought by customers.
The results show that dough is the largest share of purchases with 36.6 percent, followed by 20.4 percent of all beverages and 16.9 percent of beverages.
A remarkable point in this research is the tendency of 66.2% of consumers to buy gas-free products against carbonated beverages.

Other foods that play an important role in the household basket,
Dairy products include milk, yogurt, cheese, butter, cream, and so on.
Yogurt and its varieties account for 47.9% of the monthly consumption of dairy products, with milk at 29.3% and cheese by 17.4%.

The monthly purchase of meat and protein products is the next issue that customers have been asked.
In this section, consumers have commented on how much meat, chicken, fish, protein products, canned goods are bought.

One of the main issues that researchers focus on in market research is identifying customer preferences when choosing products.

In other words, customers choose what they are looking for based on what they are looking for. One of the characteristics that customers can see for food products is the taste, product, price, nutritional value, product brand and packaging.

In this research, customers have been asked to choose the most important criteria for choosing protein, dairy and beverages.
In general, the taste of the product is the main characteristic of the consumer’s purchasing, after which the nutritional value, price, product brand and packaging are.
It should be noted that among the three categories of dairy products, protein and beverage products, the way in which dairy products are packaged in comparison to other products has a greater impact on the choice of customers when buying.

 

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