History of Iran market research agency

1989

ISQI was founded

1999

Iran market research agency Dept. was established to receiving customer ideas

2004

Measuring customer satisfaction with sale, after sale services and quality of automotive in Iran market research agency Dept.

2009

First customer satisfaction measurement instruction of automotive industry was developed .

2010

Establishment of the largest call center of Iran for automotive customer with 204 counters and ability of mechanized data gathering and 27000 minutes conversations per day by Iran market research agency Dept.

2013

Establishing a site for telemarketing & face to face marketing

2014

Additional researches to improve customer satisfaction such as root cause of customer dissatisfaction (Root cause analysis, Happy call, Service marketing)

2015

Development of marketing researches as market study before product lunch, brand image, assessment of customer expectations and needs, expending face to face data gathering team geographically among all provinces

2016

Researches about Initial Quality Study (IQS) and customer satisfaction about automotive layout study (APEAL)

2017

Development of data collection soft ware, management software of call center and online reporting software

2018

Marketing software implementation