Computer Assested Interviewing(CAI)
Computer-assisted telephone interviewing’ (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application.
CATI is used when an interviewer is carrying out telephone research – be it B2B or consumer.
Customer and Market Research Department of Iran Standard & Quality Inspection uses this method frequently in related projects.
CAPI ‘(Computer Assisted Personal Interview)’ method is the tech evolution of Face to Face research. Data are collected by an interviewer in a face to face (and not virtual) meeting with the respondent. Using a Smartphone, a tablet or PC, the interviewer can carry on the interview and send back the answers in real time.
Customer and Market Research Department of Iran Standard & Quality Inspection proposes this method for Face To Face Analyze.
This method is usually preferred over a telephone interview when the questionnaire is long and complex. It has been classified as a personal interviewing technique because an interviewer is usually present to serve as a host and to guide the respondent.
In market research, CAWI stands for ‘computer assisted web interviewing’ – a technique where the respondent follows a questionnaire script provided on a webpage.
With the increasing use of the Internet, online questionnaires have become a popular way of collecting information. The design of an online questionnaire has a dramatic effect on the quality of data gathered. There are many factors in designing an online questionnaire; guidelines, available question formats, administration, quality and ethic issues should be reviewed. Online questionnaires should be seen as a sub-set of a wider-range of online research methods.