Consumer Behavior Research

Target your efforts by consumer behavior research. Companies study consumer behavior to learn how consumers respond to or use products. Whether testing new products or services, refining existing products or designing new marketing campaigns, collecting data about consumer behavior helps companies better target their efforts.

The data gathered may be objective, such as statistics about purchasing habits, or subjective, such as consumer opinions about products or issues.

Market Research Department of Iran Standard & Quality Inspection use a variety of methods to gather information and construct a complete profile of consumer behavior.