Customer satisfaction measurement from vehicle design and layout (APEAL) in 2016
(based on price/product group)

In the global arena, automakers are trying to maximize the satisfaction of their customers by focusing on design and development of existing models and achieving new models. In order to meet this target, automakers need to know the customer’s opinions and taste and change the design and layout of vehicles according to their expectations. In this regard, APEAL study has been suggested to identify customer rating of the vehicle design, layout and performance. APEAL derived from “Automotive Performance, Execution and Layout”.
Indicators studied in the APEAL questionnaire has been extracted considering the initial needs of customers in Iran and with the help of indicators presented in J.D.Power institute questionnaire.
Results of the research on measuring the customer rating through APEAL study of passenger cars were published by “Iran Standard and Quality Inspection Company (ISQI)” for the second year in which BMW 528 i has achieved the highest customer rating. In this research, an interview was conducted with 23,913 buyers of 100 models of passenger cars which were purchased from 17 car suppliers in 2016. Results show that the customer’s score is 694 out of 1000 points in 2016.

APEAL study results- based on price/product group