History of Iran market research agency
ISQI was founded
Iran market research agency Dept. was established to receiving customer ideas
Measuring customer satisfaction with sale, after sale services and quality of automotive in Iran market research agency Dept.
First customer satisfaction measurement instruction of automotive industry was developed .
Establishment of the largest call center of Iran for automotive customer with 204 counters and ability of mechanized data gathering and 27000 minutes conversations per day by Iran market research agency Dept.
Establishing a site for telemarketing & face to face marketing
Additional researches to improve customer satisfaction such as root cause of customer dissatisfaction (Root cause analysis, Happy call, Service marketing)
Development of marketing researches as market study before product lunch, brand image, assessment of customer expectations and needs, expending face to face data gathering team geographically among all provinces
Researches about Initial Quality Study (IQS) and customer satisfaction about automotive layout study (APEAL)
Development of data collection soft ware, management software of call center and online reporting software
Marketing software implementation