Production and service Marketing

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. [1] Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company’s goals and marketing objectives. [2]

Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

At its most basic level, strategic marketing addresses three deceptively simple questions:

 (1) Where are we now?

 (2) Where are we going?

(3) how are we going to get there? In attempting to answer these questions, strategic planners require sophisticated skills in both research and analysis.

Customer and Market Research Department of Iran Standard & Quality Inspection have strong solution in marketing.